|
 |
Apple Adds Even More Stipulations To App Development
By Anil Batra
Expert Author
Article Date: 2010-04-20
It appears that, according to the new developer agreement, iPhone and iPad developers cannot use any 3rd party analytics application to collect any kind of iPhone or iPad usage data.
According to the clause, Device Data may not be provided or disclosed to a third party without Apple's prior written consent. Accordingly, the use of third party software in Your Application to collect and send Device Data to a third party for processing or analysis is expressly prohibited.(Source: Apple Changes Rules on iPhone App Analytics)
It is not clear what the "Device Data" actually means. Does it just cover the OS/Browser, screen size etc. or does it cover any data collected by the app?
However, based on an email from an iPhone developer, referenced in a venturebeat.com blog post, it appears that this clause might cover pretty much any data collected via the applications.
> We've reviewed your
> application and determined that we cannot post this version of your iPhone
> application to the App Store. It is not appropriate for applications to
> gather user analytics. Specifically, you may not collect anonymous play
> data from a user's game. A screenshot of this issue has been attached for
> your reference.
>
> In order for your application to be reconsidered for the App Store, please
> resolve this issue and upload your new binary to iTunes Connect.
Ad Targeting
Part of this clause is also a statement about location-based ad targeting.
"The use of location-based User Data for enabling targeted advertising in an Application is prohibited unless targeted advertising is the purpose of such Application (e.g., a geo-location coupon application)."
Some other great post on this topic are
Is this a step to control all advertising on iPhone and iPad? Is Apple is about to roll out its own iPhone and iPad analytics solution? Perhaps buy one of the existing vendors?
Comments
About the Author:
Anil has over 10 years of experience in Consulting, Business Intelligence, Web Analytics, Online Advertising and Behavioral Targeting. Anil helps companies use Web channel data to improve online business results (lead generation, conversion, retention and self-help metrics). Anil has helped several fortune 500 customers effectively use web analytics and increase their ROI on the web. Anil has worked with customers such as Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, Realnetworks, Starbucks, and TheStreet.com Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
|
|
|
