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01.06.08

Amazon Application Makes Purchases On Your iPhone Easy

By Michael Gray

While there were numerous reports of Amazon being one of the few retailers who were positive this holiday season. One of the things that was didn't receive a tremendous amount of press was the release of Amazon's iPhone application.

This program harnessed the power of the mobile platform, turning a mobile phone into a portable cash register, allowing customers to make purchases to make purchases when it was convient for them, without the hassle of black friday shopping woes.The amazon App for the iPhone has all of the features you would want in a mobile shopping platform, it allows you to search, shop, add or buy from wishlists, and even check on open or recent orders. However where the program really excels is it allows you to use any stored credit card, and shopping preferences from the Amazon website to complete your transaction without having to enter them everytime. It even allows you to use amazon prime.



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That's a difference that I can't stress the importance of, here's a screen shot of an item from the Target Mobile shopping app:



Compare this to the same item in the Amazon App



Continue reading this article.


About the Author:
Michael Gray is SEO specialist and publishes a Search Engine Industry blog at www.Wolf-Howl.com. He has over 10 years experience in website development and internet marketing, helping both small and large companies increase their search engine visibility, traffic, and sales. Michael is a current member of Internet Marketing of New York ( IM-NY.org) and a guest speaker on Webmaster Radio. He is also an editor for the popular search engine new website Threadwatch.org
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